Penguin Colours

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  • I have emailed them, according to their site they are not accepting any more commisions until October.

  • i would wait if i were you.

  • Have you seen their work in person?

  • PENGUINE LOGO GUIDELINES

    Looking for a ‘dignified but flippant’ symbol for the new business in 1935, it was Allen Lane’s secretary who suggested a penguin. The world famous mark has been updated several times since then, including the venerated Jan Tchichold version of 1948.

    Now the mark has been sensitively adapted for the digital age, so that it reproduces equally effectively in print and electronically, at all permitted sizes.

    The Penguin logo must never be altered or recreated without the prior permission of Penguin. The logo should only be reproduced from master digital artwork supplied specifically for this purpose by Penguin's Marketing department.

    PENGUIN LOGO (PRINT)

    Logo direction
    The penguin should always remain in the same position within the oval and should always face to the viewer’s left. (If applied to a transparent surface, the penguin should face left according to the direction from which the majority of people approach.)

    Minimum size
    For legibility reasons, a minimum size at which the logo may be reproduced is recommended, the logo should never be reproduced for print any smaller 6.5mm / 0.25" high.

    Minimum clear space
    The logo should always be placed at least 1/7 of the height of the oval away from surrounding items or the edge of the page.

    Logo with text
    Whenever the ‘Penguin Group’ text appears with the logo it should always be in Sabon Bold, upper and lower case, and should always be centred beneath the logo. The logo should never be closer than 1/7 of the height of the oval to the cap height of the text.

    LOGO COLOUR
    We have carefully selected the colourways in which the Penguin logo can be reproduced. These should never be ignored or deviated from.

    1. When printed in full colour the logo should only appear in the three corporate colours: black, white and Penguin Orange (Pantone® 1505).

    2. Always use the black and white version of the logo when printing black and white.

    3. To ensure accurate colour reproduction the colours for all applications should match the Pantone®, CMYK (process) or RGB (desktop) specifications detailed here.

    4. Shown here is an accurate screen example of the Penguin Orange (RGB).

    5. Always use the colour version of the logo surrounded by a white keyline when printing in colour on a solid background.

    6. Always use the black and white version of the logo surrounded by a white keyline when printing black and white on a solid background. The keyline version of the logo is provided as master digital artwork in various sizes with appropriately weighted keylines. You should use the closest sized logo to the one you require and scale up or down accordingly.

    7. Always use the colour version of the logo when printing in colour, on patterned or picture backgrounds.

    8. Always use the black and white version of the logo when printing black and white on patterned or picture backgrounds.

    ** LOGO USES WITH PARTNER LOGOS**

    When using the Penguin logo alongside other logos:

    • Always ensure that all logos appear equal in stature.
    • Always place the Penguin logo on the right hand side of it’s partner logo (so the penguin is facing the other logo).
    • Never place the partner logo closer than the minimum clear space to the Penguin logo.
  • Did this ever get done??

  • It did but then Penguin's lawyers impounded it. I believe Mr cliveo was involved.

  • It's a work in progress, it will be done by summer next year.

    Components are now all bought (very little of stock bike parts left), painter has been selected.

    I just need to find the cash and pick the weeks I can do without my bike.

  • And settle with Penguin's lawyers?

  • Quite possibly.

  • I might do a similar Playboy inspired model.

  • http://tinyurl.com/phdgw5

    It's Gill Sans; favourite of photographers the world over.

    Photographers and broadcasting corporations... and the royal bank of scotland, apparently.

  • Ok, the Koga lo-pro is provisionally sold to pay for the paint job, the painter is primed and ready, all I need is the Pengy headtube decal and we can let slip the dogs of war* on this project.

    Who knows of a source/can provide said decal?

    • Old version of "Pull the trigger", a phrase I really dislike.
  • I only just found this thread!

    Penguin was the inspiration for this:
    http://www.flickr.com/photos/33937019@N07/sets/72157622019662845/

    While I never thought I was the first, I didn't realise quite what had come before. Cream, orange, Gil Sans. Just in the process of repainting, as the original was just rattled-canned. Was also planning a walrus version of the penguin logo as a head badge.

  • that's awesome! white lugs look crazy

  • Mr Walrus you certainly beat me to it- nicely done.

    I've been slowly getting parts together, finding the right painter and so forth. Slacking.

    It's going to be done in two pack, with the head tube badge under the clear coat, author and title over the clearcoat so I can change them should the mood take me.

    It could be done in as little as two weeks- IF I can get the head badge decal.

    I spoke to one place today who quoted me £100 for one (1) headbadge, cut out of vinyl, which I thought to be expensive, however I don't really know what this sort of thing costs.

  • i have second thoughts about the colour scheme ...

  • Nhat- headbadge pm?

  • i look forward to seeing tres pictures of this when it's done. good luck dammit.

  • Mr Walrus you certainly beat me to it- nicely done.

    I've been slowly getting parts together, finding the right painter and so forth. Slacking.

    It's going to be done in two pack, with the head tube badge under the clear coat, author and title over the clearcoat so I can change them should the mood take me.

    It could be done in as little as two weeks- IF I can get the head badge decal.

    I spoke to one place today who quoted me £100 for one (1) headbadge, cut out of vinyl, which I thought to be expensive, however I don't really know what this sort of thing costs.

    Something that springs to mind re: vinyl decals is a company that makes decals for sports helmets. The only thing of the top of my head is epsports.co.uk

    I'm unsure if they'll do you a single decal, but even if you have to order multiple, I'm 99% certain it'll be cheaper than £100. It's an avenue worth exploring at least.

  • Yes... it begins.

  • I'll be hitting refresh until I see it finished*

    *massive exaggeration.

  • I posted this thread in August 2008- I feel that sitting hitting ctrl-F5 over and over might be ignoring the speed with with which I have pursued this project so far.

  • FInally... FFS, Neil... :S

  • juhuuu, it started! i'll pop the champaign wooooop!

    on a side note, i like it in white ... hmm white frame are nicey, nice white.

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Penguin Colours

Posted by Avatar for Dammit @Dammit

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