Rapha, nice but a bit pricey?

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  • Yes, but nicer.

    And a little pricier.

  • hate on the design, not the price.
    Why not hate on both? Rapha's business model relies on low price elasticity of demand for a perceived high quality brand. I would imagine that the items are retailed with a margin that is a multiple of the variable and fixed cost of the item.

    Your rationalisation spiel very noticeably omits marketing as a cost. My guess it that this cost dwarves all others.

    Paying just enough to cover the wages of the struggling artisans and artists that create the jacket this is not.

  • ^^ Touché. Now where might we discuss that ... ?

  • Yes, but nicer.

    And a little pricier.
    And in men's sizes.

  • Wait - what?

  • Why not hate on both? Rapha's business model relies on low price elasticity of demand for a perceived high quality brand. I would imagine that the items are retailed with a margin that is a multiple of the variable and fixed cost of the item.

    Your rationalisation spiel very noticeably omits marketing as a cost. My guess it that this cost dwarves all others.

    Paying just enough to cover the wages of the struggling artisans and artists that create the jacket this is not.

    I mentioned branding and promotion. Marketing goes without saying, sure. For most brands - brands that mass produce - marketing is unquestionably the biggest cost. If not, they're doing it wrong. And I'm sure it has cost Rapha (in one way or another) quite a lot in return for the marketing boost the Sky tie-up will give them. And those items will have a nice tasty margin on them for sure, because of where and how they're manufactured and the economies of scale. This jacket: no way. This is a halo item. Christopher Raeburn is pretty 'happening' right now and it's a way for Rapha to be seen to stay at the cutting edge.

    It's also an interesting collaboration with someone who has a connection to the company - it's no surprise they keep collaborating with Paul Smith and Timothy Everest, for example. I'm sure they see these collaborations as part of the brand. It keeps it a bit special.

    I don't think it's anovver Rapha rip-off. Check out some of the prices of equivalent gear on Mr Porter (or what Mssrs Smith and Everest charge for their wares) if you think £300 for a designer jacket made in the UK is excessive.

  • you think £300 for a designer jacket made in the UK is excessive.

    I think this is the exact entire point everyone is trying to make. Same goes for all the yuppie shite on sites like Mr Porter etc.

  • The usual debate kicks off yet again, more people think about Rapha and the brand's identity grows...

  • Interesting except that the raw material in the case of the jacket has already been produced into fabric, which is one quite large component of the jacket. (At about £2 a square meter).
    I applaud the fact that its made in the UK, I'm not a hater on Rapha, the items I've owned over the years have been nice but etc.
    it's all a bit serious in this thread sometimes.

    LOLZ. If only everything was this simplistic?

    How much aluminium is in an Audi R8? £2430 worth.

    I'll have two.

  • the new bibs though. i've worn down all mine and i'd love some new colors

  • Anyone got a discount code?

  • ^repped

  • Based on a Fred Perry tennis dress, but just a fraction longer with a lower rear and a heavier hem so that it hangs well in the breeze of riding.

    +100!

    Invert the colours and replace the Fred Perry laurel with a Rapha logo and jobs a good'un.

  • Ok ok it's not a half link but these are from the Mr Porter site:

    £660

  • I've often wondered what would become of those shitty gold chains all the cunts in essex used to wear when I was growing up, not once did i imagine they'd be spray painted blue and stuck on some shoes.

  • ^^ Does not justify the next product being overpriced, the bottom line is build quality. If you like the new collab wind jacket in hand, dig deep innit.


  • want

  • also want

    Ana's site is blocked for shopping at work, but I'll have a look later

    Though a Uniqlo tennis dress - very Fred Perry like, with proper polo shirt collar and white trim, works for me in the summer with short shorts underneath. Not technical or anything, but very comfy. And in black (or very dark purple).

  • I want to buy for Mrs Brave but the site doesn't work. Can't get a size or add to basket..

  • Should note that Cyclodelic actually sell dresses too:
    http://www.cyclodelic.com/collections/clothing

  • +100!

    Invert the colours and replace the Fred Perry laurel with a Rapha logo and jobs a good'un.

    Oh (in blk) want!
    Remit is black, would pass in a nightclub, hem longer, heavier, comes with little shorts, comes in mens sizes.

  • I want to buy for Mrs Brave but the site doesn't work. Can't get a size or add to basket..

    you have to go to a shop. you remember those?
    http://www.ananichoola.co.uk/syr/online-shop-temporarily-closed/

    I like how all the interesting womens clothing stuff seems to be modelled by forumers. LFGSS represent :)

  • Should note that Cyclodelic actually sell dresses too:
    http://www.cyclodelic.com/collections/clothing

    i love the dashing tweed cravat

  • Need an AnaNichoola range for men ;)

  • you have to go to a shop. you remember those?
    http://www.ananichoola.co.uk/syr/online-shop-temporarily-closed/

    I like how all the interesting womens clothing stuff seems to be modelled by forumers. LFGSS represent :)

    Shop?

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Rapha, nice but a bit pricey?

Posted by Avatar for Velocio @Velocio

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