Bike porn

What colour would you re-spray it?

"Jizz" by the sound of it. Tis jolly nice though!

Sounds like he needs a girlfriend

Yeah, it's funny, that, I like what House Industries do but there's something about it that feels a bit 'soft' for a Sachs race bike. Needs a bit more ATMO attitude.

Nice shade of red though.

Calibrate your screen before bedtime.

That is frickin awesome!

amaze

That handlebar is perfect, 3T Tornova? anyone know?

2013-2014 RICHARD SACHS CYCLOCROSS TEAM BICYCLE

Hand-built by Richard Sachs in an edition of 10, Custom-drawn Columbus PegoRichie tubing, Cast Richie-Issimo frame parts, Cast Richie-Issimo 2.0 crowns, Cast Piccoli Gioielli dropouts, Paint by Joe Bell, Cole for Richard Sachs wheels, Challenge for Richard Sachs tubulars, Cane Creek headset and brakes, Selle San Marco Aspide saddle, Crank Brothers pedals, Stages Cycling power meter, Cinelli Volée handlebar tape, Connex chain

But he was using Oval bars previously.

Dat Sachs be so fine. Eye wateringly expensive, but wonderful nonetheless.

/attachments/73382

reply to edscoble

1 Attachment

/attachments/73382

reply to edscoble

are you calling him a wanker?

apologies for rubbish photo but goddamn the sachs are lush

[QUOTE=erikjonsson;3827473]apologies for rubbish photo but goddamn the sachs are lush

In love with cross bikes right now and that is beautiful! Gott'a start saving some time.

"I’m closing a file that’s been open for more than three decades. The red and white thing, a paint scheme arrived at almost by accident when I had to match bicycles I was making for my racing team – match them to clothing supplied to us by Le Coq Sportif – a pattern that has had more tonal variations, ink color revisions, decal size and placement combinations, but has remained essentially red and white since 1982, is now part of my past.

I looked at what I had and considered the project done. It was perfect and mature. Mature in the sense that I could not imagining changing another detail and still feel content, or that I could go forward with a finer design. The current version has remained unchanged since 2009 and I had nothing left I wanted to give to it.

So what could be next? In the time it takes to hit ctrl alt del, my intention became clear. I wanted a wholesale departure from my past so that I could cross a line on one day and step into my future on the next. There was only one place I would trust for such a leap: House Industries.

I contacted Rich Roat, expressed a desire for a complete makeover of my identity program, and asked if he and his staff would guide me. The hash marks were simple: bury the red and white thing, lose as many connections to the “look” that I had worked with and around all these years, and emerge with something uniquely House Industries For Richard Sachs.

After some twenty months, House and I are walking up to that line and getting ready to cross it together. Rich, Bondé, Andy, and Ken have completed the re-skin. The Richard Sachs Cyclocross Team will start the season this week and debut the creations that House Industries has designed. Graphics. Fonts. Colors. Racing kits. Accessories. Maybe even stickers. Well, maybe not stickers.

It was 1982 when I began my racing sponsorship program, and the red and white thing came from that. I’ve managed teams every season since. That won’t change, but everything else you see will."

richards sachs, 12 sep 2013

great step forward!

Preferred the red and white thing .. Instantly recognised as a Sachs. My 2p ..

I don't get it. He decided to completely close off one section of his work and start afresh, hired a design firm to overhaul his style and create something new. After 20 months of brand overhaul they've gone from:

to:

Am I missing something here?

Phone says 2nd image is forbidden...

Common decency says it should be

Vodafone - censoring the nation.

Ugly is it?

I know what I'm missing - the yellow logo, sharp contrasts and the feeling of a bike created by an individual, not sanitized beyond recognition by a design commitee

I don't see how the old one looks like its created by an individual, it just looks better.

Relative, innit. I'm sure Sachs asked someone for design help with the original livery too - but I don't see their logo on it, glorifying mediocre work.

That sounds harsher that it was meant too...#keyboard branding warrior

Personally I think the frame has gone from beautiful to even more beautiful...