I hate

Is that all that story is? I always found an easy way to impress clients was raiding the colour trend forecasts when putting together design visuals... One less job for me to do and it looks like I've been doing a bit of extra research... In Google...

Actually it looks like it's barely a story and is potentially just something WGSN/Coloro have arranged as a paid promotion:

http://www.dazeddigital.com/fashion/article/41168/1/these-colours-will-replace-both-millennial-pink-and-gen-z-yellow

Dazed Digital’s head of fashion Emma Hope Allwood will be finding out
the answers to these questions and more in a live webinar interview on
September 6. She’ll be speaking with trend forecaster and WGSN head of
colour Jane Boddy, as well as Coloro content editor Joanne Thomas.
They’ll discuss the five key colours for SS20 (yes, they’re already on
2020), why they’ve been chosen, and the importance of colour in
design.

It’s all in association with Coloro, a new intelligent colour system
created to make working with colour easier (and less wasteful).

Coloro (which is basically a giant bible of 3500 polyester colour
swatches) exists to help designers work faster and better when it
comes to colour. Using polyester, designers get to see their colour
choices IRL, meaning colour combinations are easier to work out.
Thanks to sister company WGSN, Coloro also provides analysis of shades
in terms of trends and target audiences. It is essentially an
intelligent system, logical and easy to use.

I remember my wife saying admiringly that WGSN had gotten so big that they have their own in-house colour company in Coloro and don't need to use Pantone etc. any more.

Yes, the names are annoying in their own right. Also I am a millennial and it's named after me and I have never heard of it. Also the fact that they are being "replaced" already despite me not hearing about them.

All in all it seems like one of those things that is more about marketing than "actual popularity" whatever that means

Edit: also webinar

Edit2: fully aware that I'm not exactly switched on regarding fashion. Maybe millennial pink is a big deal. But somehow I think not

Don't have a clue who this Bevan chap is. You see I've just picked an arbitrary middle ground, rather than seeking to understand various political views and deciding for myself where I stand. Thanks for your input though. Must rush off. I've got to get my Superdry jacket on and drive my Nissan Quashquai to a suburban BBQ.

Current trending goods and the associated web advert bombardment. See mattresses and razors. What's the next big thing?

It's Qashqai you culturally insensitive clod

Roller derby is a cool sport or whatever but those pun names they have make me cringe. GET IN GRAVE.

Turning off personalised advertising

I agree, 'Fizzy Bleach'.

But might miss NEXT BIG THING

Also I've signed up to Harry's

The frozen sausage 'jokes'.

But their popularity knows no bounds.

This aunt
(And also Instagram sponsored ads)

1 Attachment

Did you mean to say cunt rather than aunt?

Would be much more accurate.

It’s not a word I’m a huge fan of using so I let autocorrect censor me. But yes, I did indeed mean that!

People who can't go anywhere without the need to keep hydrated. Walking the dog a mile around the park does not need you to carry a drink bottle.

My aunt is the opposite of this. She literally only ever drinks coffee or alcohol. I've never seen her drink water or any type of soft drink.

No need for that kind of language.

I sleepwalked right in to that one, didn't i?! :-)

https://www.youtube.com/watch?v=f1nHVU1Qe4I

The word webinar.

retail parks (B&Q, Halfords, Ye olde Crafte MegaStore &c) that revamp and open a Costa Coffee because I can’t go that long without some overpriced hot brown water while sobbing into my iPhone because free wifi and I hate you Janet* I’m leaving when that fucking guest bathroom is tiled you know?

*person not the academic intranet of yore

Massive headwinds

motherfuckers that eat soup at their desks that happen to be next to mine.