Attack The Pack! The cycling card game.

Backed.

This is such a neat idea. I'm fecking bombarded With 'gifts for cyclists' emails. All my friends and Family know better than to buy me actual Components or kit. But a 15 - 20 squid card game. Perfect. It really should do well.

All the best With it.

Yup - That's the plan. Cheers.

And as our artist is forumenger I'm sure there will be a little nod to LFGSS at some point.

Backed! Hope you get all the funding you desire!

Good bump recently. Do you get data that tells you where funders are coming from (that is, has being a staff pick helped out a lot?)

Backed. Nice one!

Backed also!

A bit. Most (42%) of the backing so far has come from direct referrers, which we are trying to work out more detail but KS aren't giving us much more. We have Google Analytics set up which @benjam is monitoring, but that tells us about visitors but not buyers. The forum mail out certainly helped....

The road.cc article helped, we now after more press to get us over the line. Anyone know any cycling journalists? A piece in cycling weekly wouldn't hurt.

Why not pitch straight at the editor for a way in. Tell him you have lots of backers from LFGSS so if he fails to play ball you will have people stand outside his office to mock his saddle angle and criticise the way he has wrapped his bars.

A cruel threat. No-one can take that sort of mental torture.

nice work @photoben, :-)

Backed, good luck!

We have Google Analytics set up which @benjam is monitoring, but that tells us about visitors but not buyers.

Actually we can see analytics data for conversations (a pledge of support) but not value (how much a pledge was for). Generally Kickstarter have been very good to us but their analytics integration and tools for tracking referrals are slightly lacking.

That said analytics does give us everything we need to know about our potential backers: where they're from, what they like, what times they're browsing and how well we're converting them. I'm constantly looking at the figures being a 'bit of a geek' :)

Obviously we're massively grateful (if not a little overwhelmed) by the response on this here forum. So thank you all for your continued support!

Have you seen this Ben(s)?

http://www.wiggle.co.uk/morvelo-exclusive-attack-t-shirt/

^ Whilst it's possibly a bit shit that its being reprised now, that t-shirt design is from 2009

http://www.bikeradar.com/news/article/first-look-morvelo-bicycle-apparel-24028/

I like that shirt. But not £25 like.

I knew they had a poster that was named that but didn't know about the t-shirt. Only found out about the poster after doing a Google search to see how we ranked. These things happen but I'm sure it won't be an issue.

It's a phrase that's used in common parlance, so my understanding built up on entirely random bits and pieces of information is that no one can claim ownership. It'd be like naming your peer "a quick pint." You can protect the usage of such a term.

This may be relevant: https://en.wikipedia.org/wiki/Generic_trademark

ANYWAY! Things are going good! Super excited!

Backed the pack
Good luck @photoben

Cheers man! And thanks to everyone else, only £203 to go!

Funded. Congrats.

Whoo! Indeed!

WOOOOOOOOOO
I'm a little bit excited. Thanks all.

Awesome, looking forward to getting mine. Well done indeed.

Also look out for rider number 163 of Cannondale-Garmin when watching the tour, that's Nathan.

Well done, glad I dropped some cash on this and best of luck with it!