Cyclist Awareness TV Ad - The Bank Job

That or a white van man doing mario cart.

I saw a poster from the same campaign with a view from a rear view mirror showing a car and a cyclist but the cyclist was huge, it had the same slogan of things being more obvious when you look for them but it worked better because the focus was actually on the cyclist, as opposed to the cyclist featuring for a second or two of a minute long ad.

Saw this last night... opinions ?

http://www.youtube.com/watch?v=53c8G2ha6tU

Sorry if a repost, did UTFS but couldn't find anything new....EDIT: Clearly not well enough, even searched the utube url :(

Its on the first page of this thread..

Thread merged is why.

You were fast with that one! Shouldn't you be studying?

Working at the moment. Studying is at lunchtime.

Big campaign for looking out for motorcycles at the moment. Good ads, still going with the "think bike" stuff.
Radio TV, posters etc.

Can't say I've seen the cycle one more than once.

Why can't the ad cover both? it's all the same so far as car drivers are concerned, it boils down to looking specifically before you move.

But oh, motorcyclists pay "road tax" and have engines so therefore are proper traffic and deserve to be on the road.

I don't get traffic management in this country, active hatred towards the most insignificant vehicles and blind acceptance of the most dangerous and damaging (hgvs and buses)

i thought it was quite good. but if most people don't like it, don't think it works, or thought it was confusing then it's not a very good advert!

hahaha, funniest advert i've seen in ages. absolutely terrible. tfl approved and paid for that.

Robbers!

What about a campaign using normal drivers who think it is ok to speak on their mobile phones, don't give space to cyclists, overtake them and turn left on them.

:D

funny.

yes the people who made this advert clearly never cycled a day in London in their lives.

giant policemen and police-cars though? Larger than life and STILL doing fuck all.