Cyclist Awareness TV Ad - The Bank Job

Find an article on it here:

http://road.cc/content/news/15438-boris-johnson-and-tfl-launch-major-cycle-safety-campaign

http://www.youtube.com/watch?v=64T319-PhDI&feature=player_embedded

photoben likes this.

whoa

Dreadful.

Dreadful.

What he said. Art over substance. Waste of time. shakes fist

I can't see the ad yet but this is from today's press release on cycle safety action plan.

A new advert will be shown in primetime slots on ITV1, Channel 4 and FIVE that focuses on a bank heist where as the robbers rush to get away a cyclist pays a heavy price. The advert appeals to drivers to look out for cyclists using the message: the more you look out for something, the more obvious it becomes.

Robbers!

What about a campaign using normal drivers who think it is ok to speak on their mobile phones, don't give space to cyclists, overtake them and turn left on them.

Mind you I haven't seen the ad..

Not that I particularly like the ad, but I can understand why they didn't go down the conventional road/think route, it would have little to no cut-through.

I'm not sure TV ads are the way to go at all now... I'd rather see something by the road side, or some guerilla car stickers, etc.

Yup, lots of photos of cyclists everywhere, Derren Brown styleee. Might work.

Such a crap ad!

What's wrong with something like this?

http://www.youtube.com/watch?v=8o-u0RFtyGY

How about an ad showing armed cyclist death squads gunning down 'tards in cars?

i quite liked it.

laughable.

How about an ad showing armed cyclist death squads gunning down 'tards in cars?

A campaign started since DJ has been terrorising the roads London. One of the women he bullied is a millionaire, she is producing it together with a campaign for post traumatic stress charities.

haha

she would have cycled into him even if he hadn't moved. it doesn't work.

Such a crap ad!

What's wrong with something like this?

YouTube- Think! Look twice for motorcycles

much much more effective

just watched this four times with various people in the office,
one thing that occurred was that each time I saw it noticed more oddities (5),
try it, you might be surprised,
not saying I want to sleep with the producer or anything like.

http://www.youtube.com/watch?v=Ahg6qcgoay4

reeeeeeeeeeeeeeepost

Why is this terrible? It makes a very good point in a way that will hopefully not just turn into mindless distraction like most ads. It draws attention to the "Sorry mate, I didn't see you" issue and points blame. It also creates a link between bad drivers and criminals - Barthes would say this is good.

Such a crap ad!

What's wrong with something like this?

YouTube- Think! Look twice for motorcycles

Yep, like I said the first time round with the dancing bear.

Stop employing poncey creatives to produce an advertisement and start using proper, straightforward public announcements.

It might not be cool or edgy but it stands more chance of working.

Funny how only cycling gets this treatment where driving without a seatbelt*, teenagers crossing the road and drink driving all have the shock tactic like the motorcycle one above.

*radio ads for fastening your seatbelt, FFS who comes up with this shit? it's not the 70s do that many people really drive without them? besides, how about avoiding the accident in the first place, like not using your dumbfuck mobile phone!!!

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I’m aware that its a re-post, the bank job advert just struck me as being remarkably similar to the moon walking bear.... seems they have not changed tack

For the average joe, this ad will be much more memorable/recallable than your average think campaign (although the shock and awe has a much greater chance of changing your perspective).

But yeah, not great, but something's better than nothing.
(This ad will be just as accountable as any other and the "old ads work best" mantra is pretty ignorant.)

I've forgotten it already.