Everything Apple (the Mac heads thread)

I'd think it depends on your definition of "affordable"

: P

Can't wait to spend 1k on a monitor stand.

It's a 6k monitor stand, to be fair.

why wont jony ive appear on camera?

iOS 13 beta seems pretty stable so far. Only had a couple of hangs using the new quickpath keyboard.

Dark mode is well implemented though it’s pretty useless in safari if sites don’t support it.

@Velocio any chance of a dark mode lfgss??

iOS has had an invert colours mode for ages... feel free to use it.

The hinge looks fancy though

I get the sense that the new Mac Pro isn't for people who need to worry about money

https://www.theverge.com/circuitbreaker/2019/6/3/18651208/apple-mac-pro-how-much-top-spec-price-estimate-ballpark

I mean, they're aiming at professionals and companies that need raw processing power like 3d rendering. People want a desktop Mac that is modular and can be upgraded like a normal PC but that's not going to make Apple money.

I mean, they're aiming at professionals and companies that need raw processing power like 3d rendering.

Yeah. In that sense the £35k price tag might be reasonably straightforward to justify as an investment. It's not really for consumers or even most one-man-band design shops.

They've still missed the biggest market though, the middle ground. For example a video editor/animator I used to work with spent £3k on a new Macbook Pro last year and it ran so badly for anything intensive he had to return it. Those kind of people aren't going to drop £6k + on a Mac Pro.

I'm still using an old mac pro (original cheese grater), and it still does what I need edit/graphics wise, albeit, not as fast as I would like (rendering/exporting) but it still serves me well and there's shit loads of storage, and others more knowledgable than me, putting info out on the internet about how to keep it going through every update.
If there was a mac pro model that was half the cost of what they announced, I'd think about it, seriously think about it.

I was super anti it all when I saw the price tag of the stand and then I watched the video and obviously want it.

https://www.youtube.com/watch?v=wl4Hg23RQHQ

Also, "virtually unlimited possibilities for customization" doesn't mean anything, thanks Jony. And spell your name properly.

Ives is a grade A cock... The price of this thing is ridick, no one will buy it...

can we have the memedump® Joe back pls

if you're complaining about the mac pro you aren't the target market
happy with how it's come together
that $999 monitor stand tho

Sounds like s/he is the target market for the top tier iMac or iMac Pro?

I think Apple has covered their bases really well with the current line up

I would imagine that 99.9% of Mac Pro's will be purchased by business, with the 0.1% remainder being well-healed consumers.

But, genuinely, who is the target market?

I run a production company. We have quite big clients and a solid turnover. We spend a lot on equipment each year (20k-50k usually - more on big years). Makes no sense for us.

Big post houses that work on 3D stuff will have an MCR with a server farm tucked away. Makes no sense for them.

Vain 'content creators' with some YouTube dollar behind them? Maybe. All 10 of them.

Big (read giant) agencies and architects with 100m+ turnover - yeah I can see some higher spec ones being sold there. But that's pretty niche.

The lower spec ones are priced too high and deliver too little to justify the cost for SMBs. At that price point the machine isn't going to hold you back in terms of smoothness/render times etc as much as your own ability to think and work.

The higher spec ones will be too niche and, generally already catered to by existing W10 systems.

I'd be interested in the Afterburner thing but presume it's all designed around ProRes RAW. We don't use ProRes RAW so if it's not as effective for BMRAW, ARRIRAW or REDCODE then there's little incentive. (Very few people are using ProRes RAW as it happens).

Obviously, I'd love one as I think they're lovely looking and I'm impressed by shiny things. But so are magpies.

Ask me again in 4 years when all content is captured, delivered and streamed in 10bit 8k.

High end photo/video/audio production.
Having worked in those markets they will buy some of these. Not loads. Probably still split with Mac Minis for the low end stuff.
Nobody is buying iMacs at these places.

We are. And I would say we're high-end photo/video/audio production.

The cost-benefit ratio of the new mac pros is negligible.

The only reason I'd invest is that it would look nice in a client-facing edit suite. But that's a minefield if your clients think you're charging too much so you can spend on shiny things.

I wonder if we've reached the point where most pros are happy enough on consumer hardware? I do web & print design and a bit of product photography. Apart from the photo stuff, I'm super happy with my mid range MBP from '15. If it wasn't for my massive .psd-files with product photos I can see myself using this machine for another couple of years and I assume the same goes for most web designers (or whatever we're called these days). Print folk might need more omph? Retouchers prob do, but I'd imagine them being happy on an iMac or iMac pro, unless they want a certain monitor.