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It’s the breakfast option that’s making me nervous.
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Hadn’t seen that Shapiro paper but a colleague of mine is working on what seems like a very similar paper. Massive dataset, sophisticated analysis. Conclusion is that for some types of advertising the uplift is v. small but safe whereas for other types it’s high risk high reward. He presented it to a group of CMOs recently and they said this fit their anecdotal observations.
I’ll be sure to post the paper here in the memes thread when it escapes review.
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Cuntastic!
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Q: How many group members does it take to change a light bulb ?
1 to change the light bulb and to post that the light bulb has been changed.
14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently.
7 to caution about the dangers of changing light bulbs.
17 purists who use candles and are offended by light bulb discussions.
6 to argue over whether it's 'lightbulb' or 'light bulb'.
Another 6 to condemn those 6 as stupid.
22 to tell THOSE 6 to stop being jerks.
2 industry professionals to inform the group that the proper term is 'lamp'.
15 know-it-alls who claim they were in the industry, and that 'light bulb' is perfectly correct.
49 to post memes and gifs (several are of Michael Jackson eating popcorn with the words added, “I’m just here for the comments.”)
19 to post that this page is not about light bulbs and to please take this discussion to a light bulb page.
11 to defend the posting to this page saying that we all use light bulbs and therefore the posts are relevant here.
24 to discuss the merits of LED/swirly fluorescent light bulbs
44 to claim LED and fluorescent bulbs will kill you.
12 to post F.
8 to ask what F means.
7 to post 'Following' but there's 3 dots at the top right that means you don't have to.
3 to say "can't share"
2 to reply "can't share from a closed group"
36 People to post pics of their own light bulbs.
15 People to post "I can't see S$%^!" and use their own light bulbs.
6 to report the post or PM an admin because someone said "f÷×$"
4 to say "Didn't we go through this already a short time ago?".
13 to say "Do a search on light bulbs before posting questions about light bulbs".
1 to bring politics into the discussion by adding that (insert politician of choice) isn't the brightest bulb. This usually takes place within the first three comments.
50 more to get into personal attacks over their political views.
5 admins to ban the light bulb posters who took it all too seriously.
1 late arrival to comment on the original post 6 months later and start it all over again.
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And a Partridge in a Pear Tree...
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Then the puns start.
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He probably should have LED with that
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Mr_Sworld
withered_preacher
ewanmac
dubtap
Eseman
salad
hangedup
Ruserius
EB
DoubtfulAce
crossedthread
PhilPub
NotThamesWater
gbj_tester
dsalmon
spindrift
dimi3
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About
Sort-of memes that are cracking you up at the moment
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Long term vs short term is a good point :)