Rapha, nice but a bit pricey?

Yet the Deia studios stuff is exactly the same as PSN. Has the same mission statement, same plain colour just a different logo.
At least Rapha at its outset actually offered something different that hadn’t really been seen before.

Have no interest in promoting deia, just find it interesting that their advert is about how rapha is an old man brand, and they are not. Rapha used to be the upstart now they are the establishment.

One day Simba, this will all be yours.

Deia ad is vile.

It's just bland PNS, UC ripoff kit with a "viral" video to get talked about. worked here

But.. did you think you (we) wouldn't get old?

The concept and production are both terrible. It’s the worst first impression a cycling brand has ever made on me.

spat my coffee out

Nope. But I assumed the brand would refresh itself and reach new audiences who were as excited to know it existed as I/we were, when we first heard about it, started buying it in sample sales.
And maybe they are, I see plenty of Instagram cycling feeds with videos of young people riding bikes and wearing rapha, but is that because rapha so dominates that cycling as sportswear space (so much so that you get ads like deia, positioning them as the establishment), or because it’s still cool? I don’t know.

WTF is this?
https://www.rapha.cc/gb/en/shop/mens-insulated-short-sleeve-jersey/product/BIU01XXDST

It's called fashion, honey. Look it up.

Poncho?

You are my son

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Looks a bit "hospitality"

Padawan chic collection spring 25 look book.

It's either:
A solution to a problem that doesn't exist
or
A commuting jersey for people who "run hot" on their commute

Insulated midlayer for commuting in cool conditions and everyday wear

The rear pockets look like they should be in the hacks & bodges thread here.

The price is absurd.

295,00 € for what LoL see you soon in the archive sale soon

Is it another Snow Peak collab?

never again. they still have the SP collab in stock

It looks like a fashion school project where the brief was “redesign the UPS drivers uniform for the 22nd century”

The other colours are kind of boring too.

I've never understood anything short sleeve and insulated. I'm fully tuned into gorpcore, but even I can say Rapha has lost the plot.

I'd eat there

Micro greens would definitely be part of the palate cleansing course there...