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Ha. Low seat FAIL.
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Personally, I find that advertising is often blamed as the cause of the general malaise and apathy of our generation who avoid real work and wait for a 'deserved' change to occur.
Whilst advertising is potentially a cause of the recuperation of our cultural values into a hyper real and un-rewarding realm, we can also be blamed on an individual level for the explosion of our own pre-concieved ideas of one another (through ever expanding bubbles of identity, networking and cultural greed) and the temporary nature of the 'objective' elements that we engage with everyday: internet, mobile phones and the global move away from traditional rural living and values into 'better' urban environments.
The industry's full of muppets, but increasingly the only way to succeed is to have some real substance to communication rather than a network of bullshit (inferred) signifiers: Coke + Duffy + trend = bullshit to me.
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I find that the whole marketing/advertising industry is populated by twats whose job seems to fall firmly into the Ill Defined Role.
Remove them, and basically nothing happens, except that you don't need to wade through gallons of shit to get anything done and you don't have to sit in meetings listening to them verbally wank each other off for 3 hours. Since our company sacked its marketing manager a few weeks ago, things have improved ten-fold.
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Personally, I find that advertising is often blamed as the cause of the general malaise and apathy of our generation who avoid real work and wait for a 'deserved' change to occur.
Whilst advertising is potentially a cause of the recuperation of our cultural values into a hyper real and un-rewarding realm, we can also be blamed on an individual level for the explosion of our own pre-concieved ideas of one another (through ever expanding bubbles of identity, networking and cultural greed) and the temporary nature of the 'objective' elements that we engage with everyday: internet, mobile phones and the global move away from traditional rural living and values into 'better' urban environments.
The industry's full of muppets, but increasingly the only way to succeed is to have some real substance to communication rather than a network of bullshit (inferred) signifiers: Coke + Duffy + trend = bullshit to me.
Interesting post Jon. As pointed out, there is a mirror-like relationship between advertising and mass-culture that many are uncomfortable to admit to. There are plenty of tools in the industry but I imagine this is true of most industries. One of the things I find particularly interesting about digital and online advertising (forget banners, they're just animated press ads) is the way in which you engage with an audience - there being a real shift away from what's known as 'push advertising' (traditional media formats where it's pretty much about how loud you can shout) to 'pull advertising' where the digital space allows things of real value to be served up/downloaded etc.
I think consumers should be asking 'what's in it for me' and if there's nothing really there then why should they bother to engage? One of the biggest hurdles I've ever come across in the industry with regard to doing really good/useful work is client censorship. Trying to get client's to appreciate that nobody cares about their product/service as much as they do, and rightly so, is a job in itself. Most clients are under a huge amount of pressure within their organisations to tick the right boxes and make the right people happy - this often leads to dull, predictable, work i.e. Duffy + trend + famous fizzy drink = dull ad.
'If', say for example, Duffy had just done a cracking track about riding her bike that hadn't been released yet through the normal channels and you got a sneak preview of the video and were able to download the track directly from a rich media banner then the association with coke wouldn't be such an empty one.
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Advertising is a real piece of piss these days anyway. Just knock about on the internet for a bit and steal an idea.
Mastercard have copywritted the word 'Priceless' in the context of their advertising, advertising that's based on a meme stolen from the internet years ago. Scum.
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I like ads. They tell me which things I should purchase.
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This sounds just as bitter and cynical as the 'cuntwhores' you're berating...
I am bitter and cynical. But then I don't have a problem with either. Work in advertising do we? My sympathies.
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I am bitter and cynical. But then I don't have a problem with either. Work in advertising do we? My sympathies.
I enjoy it thanks, on the whole it's been good fun over the last 15 years :-)
The people I really don't envy are Client Services (account handlers if you like), they have a fucking hard job pandering to, sometimes, completely unreasonable clients. Creatives tend to be a decent bunch as a rule. Sure there's loads of bullshit in the industry but then that's true of any industry.
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Oh no... Duffy gets on her bike in Diet Coke spot
Posted by
@Gustav
Ha! I have met some utter cocks in the industry and your quote above is probably truer of the 80s 'Ad Man', I've also met some real gems. Tried sniffing coke but the bubbles made my nose feel funny.