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@coventry_eagle
AFAIK you could by pass the law by putting a question into the deal i.e. Who founded Hetchins? and charge an entry fee for the quiz. This is based on speaking to a guy who runs a company which organises such promotional events for some well know corporations. Hence there are at times competitions with easy peasy questions with a nice prize, they are in essence running a raffle but worked a way around the system.