Hi gabby. In the begginning it was a project ( like kiss kiss bank bank ) for a vintage mtb deluxe.
Then the project was failed by diverses raisons.
Then again, a conglomerat of french people came into that topic to make something interesting.
It as 20 000 views, so it is something very famous now. You can say n'importe what into dixit the greatest Shaman Gaston.
The biggest french egos are là-bas!
Why AMHA?
Go read pignonfixe.com : at the beggining we were 2 people abusing of that logorée. Now there, everybody use that. It is our little Pavlov experiement.
Thanks man, cleared that up for me