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@Smallfurry
The smaller the brand the more interesting it is to a degree. The bigger brands try to please all the poeple. Thus water down any character traits. I think its human nature to be drawn to the less common.
In terms of this thread it makes no difference if you ask me. 'Indie' brands like Surly and Salsa like to look like they are two bearded guys in a shed. Yet they're part of one of the biggest bike companies out there.