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@Velocio
One thing I'd say... usually their extreme discount codes are single-use and random strings: J56K65GSDF3216F < something like that.
For this to be a multi-use code, that was named after a famous climb... suggests it was supposed to go to a larger market. Probably a members club code, or something like that.
So you might be able to challenge it on the basis that they clearly issued a legit code that was not intended for one-time use.