Disagree with the majority here. The new one is lovely. Plus, House aren't really a design company per-se.. They are a type house which produces products so its interesting to see their work in this branding context (for me anyway). They are also a type foundry who sort of semi specialise in reclaiming and redrawing extinct typefaces and preserving American design culture (what there is) - with a similarly uncompromising approach to what they do - which makes the connection even more interesting.
There's a good post on the House Blog about the work they have done for the RS rebrand - I actually think its a respectful and intelligent piece of work, preserving just enough of it for it to be familiar, without throwing all the brand heritage out the window.
Disagree with the majority here. The new one is lovely. Plus, House aren't really a design company per-se.. They are a type house which produces products so its interesting to see their work in this branding context (for me anyway). They are also a type foundry who sort of semi specialise in reclaiming and redrawing extinct typefaces and preserving American design culture (what there is) - with a similarly uncompromising approach to what they do - which makes the connection even more interesting.
There's a good post on the House Blog about the work they have done for the RS rebrand - I actually think its a respectful and intelligent piece of work, preserving just enough of it for it to be familiar, without throwing all the brand heritage out the window.