Rapha, nice but a bit pricey?

Or for more soothing effects use Sudocreme rather than Deep Heat.

Sudocreme doesn't really allow that much movement, plus it soaks through the chamois and leaves a lovely greasy patch on your bibshorts/saddle. You will also smell like a baby.

Chamois Cream- Replace with Cocoa Butter
Embrocation- Replace with Tiger Balm

They may not smell of the herbs of ventoux. But they also don't smell of sucker.

Ugh no way. Would not want to use cocoa butter for a long ride - it just turns into this weird gunk after a while.
Tiger balm, great for very cold winter days, but fuck applying that when you just want to warm your legs up a bit before a race or a chilly summer morning - your legs would be on fire by 11am.