Hip Hop Skid Bikes / Hipster Sleds / HHSB

Ligh

their shitty logo is kind of endearing when it's blown up across a disc wheel, it's like some people who have just no clue what they're doing accidentally stumbled across a way to make good wheels

That's their exact story. The people behind Lightweight still aren't that keen on cycling, I think they just figured out it was a better way of making money than aircraft parts I think.

This is clearly not a sentence that you will see very often in this thread, but...there's a really good article in Rouleur about it.