What time is it? Watches and horology

What do you mean when you say their marketing and kudos and indeed brand perception is toxic ? How is their marketing any different from any other watch brand ? And if they are that evil how can you consider buying one of their watches even if it is a Tudor ?

With respect ejay you're jumping in at the deep end and not actually reading or considering what was written.

I said what is happening with their customised watches as a part of their marketing (which it is) is toxic for their brand when people produce Action Man watches like the one in this thread. Their marketing is different from other brands in that they allow (and clearly encourage) this to happen.

Nobody said they are evil, you're getting a bit over-excited here. I can consider buying a Tudor Pelagos because it is a beautiful watch - this doesn't mean I have to agree with or like the toss that Rolex tie themselves in with through their own misguided marketing.