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@B__
I thought all those colabs were a case of the 'customiser' buying the watches and working on them before reselling them? Like the way bamford started and that euro guy who blacked them all out. Which is to say, it's out of Rolex's control. None of that excuses the rest of their marketing stance, and for that reason I'll always be out. I think it's more than fair enough to judge a brand on it's marketing if it spends more on marketing than R and D. It makes them a marketing company primarily so it's fair enough to judge them so.
I'm making an assumption about their budget but I'd be surprised if it was wrong (waits to be surprised...).