I believe (but this is worth checking) that he bought a frame which when he put a wheel in with a 23c tyre it jammed against the brake bridge, Planet-X then dicked him about with regards to returning it, and there was some issue (possibly the same one?) with the replacement frame.
Basically, they had an opportunity to deliver really good customer service by making sure that a mistake was put right, but instead they were wankers about it.
Exactly this.