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@B__
A bit more prosaicly, when on the 5th does it go live? I've got to get on a flight to a wedding, in italy, at 6am. Is it live at 00.01 or some other time in the day? Can maybe get someone to log in and set it but not sure who i'd collar for that.
On the strapline thing,
We help you
engage in communites
that love your interests
sounds a bit clunky, mostly due to the 'that' I think. With the graphic could it not just be:
We help you
engage
with your interests
On it's own it's a bit nebulous and could be the strap line of an evangelical church, but with the graphic it makes sense. It also works as a sentance and kind of sums up the idea. Not sure you can pitch to everyone with the same line though.
'Wringing the dollars from the long-tail'
might be better for investors.
B.