Which Groupset?

Yea i think I am comparing it to Di2 :P
And yes I am a shimano fanboy.

I guess it all comes down to preference.

I was trying to level the playing field (minus personal preferences) and try to know the reasoning behind Sram groups over shimano and campag.

Haha yeah exactly. To be fair I've only ever used SRAM, so I've nothing to compare it to, but the reason I went for it in the first place was purely due to physical appearance.