Which Groupset?

Amey, this is bollucks. Why is ease of use mostly no? It couldn't be more simple to change gears. I've watched people shift on Shimano and Campag mechanical groups and it looks like a right pain. SRAM on the other hand is a breeze.

Design = no in what sense?

I'm not being a fan boy, I genuinely want to hear your reasoning, because don't get me wrong, I would love Di2.

Seems like you're being quite the Shimano fan boy though.

Yea i think I am comparing it to Di2 :P
And yes I am a shimano fanboy.

I guess it all comes down to preference.

I was trying to level the playing field (minus personal preferences) and try to know the reasoning behind Sram groups over shimano and campag.