The story behind that is that there used to be an agreement among most London bike shops not to offer a 10% discount on bikes, only on parts. This was because smaller shops couldn't afford it. Evans broke this agreement at some point, probably when they became a chain.
Arghh... Makes me feel bad...
But if it wasn't for that discount, maybe I wouldn't have repaired the bike... Or waited, or tried a dodgy repair...
Arghh... Makes me feel bad...
But if it wasn't for that discount, maybe I wouldn't have repaired the bike... Or waited, or tried a dodgy repair...