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@Hairingtons
Interesting that you use the word 'groundbreaking'.
Yeah, it's alright. But the work produced for Halfords so far is pretty disappointing by the agency's standards. Especially when they (Halfords) lauded it as a 'game-changing' idea for their business.
We lost the pitch for this work, so I'm taking it too personally ;) But I was annoyed on seeing it, 'cos our work and positioning was better than this. Still, you win some, you lose some. I just don't know where we lost this one.