What time is it? Watches and horology

Cool ejay I'm not disputing that less experienced watch brands might make decent watches. However, in terms of experience in the market of making watches and the knowledge that experience brings plus of course the kudos is incomparable between say Victorinox and Omega.

Moreover, this will never change because in 100 years 'if' Victorinox are still making watches they will have been in the game for over 100 years less than Omega (if they are still making watches).

Sorry but Victorinox are one of those brands that are diversifying and in doing so they come across as disingenuous in the same way that I would be happy to buy a knife from Victorinox I would never buy a spoon from Omega.

I disagree personally. They are into making hardy outdoor gadgets. The watch compliments the pocket knife or compass. It's not meant to be an jlc or omega. But 20 years in a specialist area of watch making is 20 years. And as time goes by in 100 it could be the next breitling.