What time is it? Watches and horology

What do people think of this piece of metal? Had a play with one in Alsal today. If there is a watch that I would never buy, it is this one.

£3,500 just in case you are wondering.

http://vimeo.com/21192636#at=0

Automatic digital watch. Meh, I'd rather have one or the other, neat idea though. I'd buy one if I had money to spare