Strada tends to be 10% expensive than sourcing components online + TFG wheel build. I'd say spend money on CX rays.
If you can extend the budget then hope hubs in both options. If you are fine with 170mm cranks I have brand new Force Cranks with BB that I don't need anymore.
have a look at these too:
http://www.stradawheels.co.uk/shop/velocity-a23-wheelset/ Novatec + CX ray
http://www.stradawheels.co.uk/shop/h-plus-son-archetype/ 105 + CX ray
Strada tends to be 10% expensive than sourcing components online + TFG wheel build. I'd say spend money on CX rays.
If you can extend the budget then hope hubs in both options. If you are fine with 170mm cranks I have brand new Force Cranks with BB that I don't need anymore.