Rapha, nice but a bit pricey?

hate on the design, not the price.
Why not hate on both? Rapha's business model relies on low price elasticity of demand for a perceived high quality brand. I would imagine that the items are retailed with a margin that is a multiple of the variable and fixed cost of the item.

Your rationalisation spiel very noticeably omits marketing as a cost. My guess it that this cost dwarves all others.

Paying just enough to cover the wages of the struggling artisans and artists that create the jacket this is not.