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@dan
...which differentiates it from the majority of high-end production bikes, how? Pretty much all bike companies have 'sports' graphics these days, I hardly notice them anymore, unless they happen to be particularly bad - I for one don't think the Ridley graphics are any worse than say, Trek or Giant's are.
What grates a bit is that the Noah is full of real design features and (some) innovation, but everyone hates on it... whereas something like a Ritte has ZERO design in it and some OK graphics, and everyone here fawns over them. Surely designed features can be porn?
Considering how many ugly Cervelo's get posted here without a squeak, one can only assume it's down to brand snobbery.