If someone (such as the photographer) is standing to the right of the rider, the tyres spell "Force Attack". Utter nonsense.
The only solution I can see is to only ever ride this bike passing onlookers from right to left, so they spell "Attack Force" - which is fucking awesome.
there's more a serious problem with your knowledge!
but as i'm friendly you can have a look here: http://www.conti-online.com/generator/www/de/en/continental/bicycle/themes/race/racetyres/gp_attack_force/gp_attackforce_en.html
@lrm: enve are bit out of my price range