Whole bike pricing is usually frame+groupset+wheels, everything else free. And whole bike street price needs to reflect frame+groupset+wheels street pricing. Well, for people who have a clue, anyway. The thing is, the Foffa brand strategy is all about exploiting punters who don't have a clue, and aspirational luxury pricing is a valid attack on that market sector, so slapping a price tag on the build is more about persuading them that Foffa does £3.5k bikes and hoping some of that cachet will rub off on the £700 ones.
Whole bike pricing is usually frame+groupset+wheels, everything else free. And whole bike street price needs to reflect frame+groupset+wheels street pricing. Well, for people who have a clue, anyway. The thing is, the Foffa brand strategy is all about exploiting punters who don't have a clue, and aspirational luxury pricing is a valid attack on that market sector, so slapping a price tag on the build is more about persuading them that Foffa does £3.5k bikes and hoping some of that cachet will rub off on the £700 ones.