I'm afraid they don't do it for me either. Probably because they used to be seen most regularly on the hairy arms of self-made builders as they drove their ropey old brown Silver Shadows.
They made some lovely looking watches in the 30s-50s, but seem to have forgotten all that heritage and just knock out Oyster after Oyster. Boring.
There is one exception, in that I do like them PVD black, so at some point I may buy a Steinhart to scratch that itch.
What's wrong with that?