For Sale: Fixed Gear Bike Custom Built by Brick Lane Bikes London with Bob Jackson Frame

BLB are 'just making a living' out of over charging people who don't know better. I know LBS have to survive by being 'overpriced' compared to Wiggle et al, but something tells me they probably don't offer impartial advice.
Hence the £100 BLB brake lever and caliper - something with a huge profit margin for them, presumably.

Receipt and photos shows a Paul lever, they're pricy. Calliper doesn't look like the bog standard re-branded one.