Try them on in the shop, then say "they're really comfortable, but I just cannot get past the branding- sorry, and thanks for letting me try them on, but I just don't associate Morrisons with cycling".
@Dammit started
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Try them on in the shop, then say "they're really comfortable, but I just cannot get past the branding- sorry, and thanks for letting me try them on, but I just don't associate Morrisons with cycling".