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@dubkev
I was under the impression the call was the brainchild of Michael Christian. I doubt that he was ever concerned about the impact. He must have known that the two nurses would possibly have been fired, at the least.
That story about the station supposedly trying to contact the hospital five times before they broadcast it sounds like bullshit to me. And if they werent able to make contact then why did they go ahead and broadcast it anyway?
What exactly was the point of this call? That they'd find out more information about a sick woman in hospital? Who exactly was the "prank" on?
Saying that "oh we thought we'd never get through with our stupid accents" isnt good enough. When they got through, they should have hung up, or told their employers not to put it on the air.