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  • Has nothing to do making high end groupsets look worthwhile though. Even bike whore idiot MAMILs, like myself, know the term 'worthwhile' is a fecking mile off target. The top tier is flashy, and all the more so for being expensive.

    Its about being able top equipe complete bikes to a certian price point. Thats where most of the groups are shifted. If you cant offer at the very least veloce (should be Athena IMHO though. But thats another argument), on the same bike, for the same mony as 105/rival. You're losing the game. It appears Campagnolo needed to 'reposition' Veloce etc. to do this.

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