Rapha, nice but a bit pricey?

SAS ethos much like rapha's sums it up pretty good.

We believe that cycling apparel has the ability to transcend function. What you wear for the ride should motivate, inspire and do everything it can to keep you moving forward.

Look the part and you'll be the part. Makes sense. No small part of why I'm happy to go ride in the rain / dark / winter is because I love my bike and I've got gear that looks OK and keeps me dry.