Crap 'Buzzwords'

Rail networks and TFL seem to think that the word 'Engineering' is now like totally 1980's. I'm thinking of like an old man in a hut in Crewe with a pencil drawing a plane, Hes like really sad as he's close to retirement? What we really need is to use some positivity when we're f'king up peoples journeys day in, day out. How about we call Engineering works 'Upgrade plans'. Its like loads better, hey, I know its taken 4 hours to do a 20 minute journey but they're upgrading! just like a computer you know?

Lets get Jason in creative to do some mock ups by the end of play and we can share some of the content currently ringfenced for the blog on the social networking microsite that way we maximise the collaborative nature of this opportunity....

This lot ^^^ wound me up a bit, to be fair......like.