But when it's time to act, we need to act. We're coming close to the end of the season and the transfer window for the summer, and we felt it was important to make this change expeditiously.
...
as I said, we've been dissatisfied, as most supporters have been, with the results so far. But we're also talking about the future - we have a strategy we need implemented and we felt Damien was probably not the right person to implement that strategy.
Doesn't sound like family reasons to me...