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@jaw
Interesting case study on the Seattle Sounders who made their debut in the MLS in 2009
http://sportconsumerresearchconsultants.yolasite.com/resources/An%20Analysis%20of%20the%20Motivators%20of%20Seattle%20Sounders%20FC%20Season%20Ticket%20Holders%20-%20A%20Case%20Study.pdf