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  • Oh, and I know 2 days is too small a sample to trust, but thus far:

    • Page speed increased over the whole site
    • Increased time spent on site
    • Increased engagement (number of posts made and number of user registrations)
    • Increased traffic from Google (it detects we're faster)
    • Increased mobile device usage (more overall, not a drop in desktop usage)
    • Increased page views

    And more importantly for me, and I'm really hoping these are sustained:

    • Increase in click throughs and conversions on the affiliate links

    Not a single metric has declined in the past two days, and the bottom line affiliate scheme earnings for Monday and Tuesday were double the figure from last week

    All the dumb numbers say that change is a wild success. Though I won't know this for sure until this performance has been sustained for at least 2 weeks.

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