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@Multi_Grooves
It's a tepid insult. It's aimed at the folk that arguably over do-it in London/the UK. Look at images of cycle commuters on the continent and they're getting to work in the clothes they're wearing to work. That makes it very appealing to those considering making the switch as the only difference is the mode of transport. They're riding bikes fit for purpose; they're on comfortable sit up and beg dutch style bikes. We seem to be the ones that buy into all of the expensive bikes and accessories for what amounts to no more than a three mile trip*. That subconsciously makes the whole thing less appealing to those curious. (IMO). It also helps maintain bike theft.
*obviously if you're travelling over say, 6miles then proper clothes and a quicker machine deserve proper consideration.