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  • When did Merckx start riding his own branded bicycles? I guess this photo dates from 1969-70, which is fairly early in the context of his career.

    He rode them for ages - don't know when it started though. I believe he used to ride bikes that were different from the rest of his team and rebadged them with his own name to disguise the fact, but I can't remember where I heard that, so it may be bollocks.

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