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  • How does cash-back work online?

    My understanding, say if I walked into a supermarket and was offered cash-back, and accepted 20 quid, then my card would be charged 20 quid more and I'd walk out with the notes in my pocket - a bit like going to a cash-point?

    So what's the purpose of it online for things like this:

    "CASHBACK AVAILABLE ON SELECTED LENSES"

    Does it work in a completely different way?

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