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@hugo7
That's him.
The thing I thought was interesting is that it sounded like before they were running more expensive wheelsets, rather than just mid-level shimano stuff.
At the end of the day I'd guess no one's going to spend the money on measuring the aero advantage of say Zipps vs Chinese tubs, and without being too cynical if any of the big brands did test them I can't imagine them saying "data shows ours are a bit better, but the gain is negligible in any real world situation".