All these people talking about £400 for a softshell being reasonable for technical clothing, wtf? Look at someone like Rab and their softshell jackets are *half *that.
Just had a look at that Mac Softshell you're all banging on about - it's absolutely amazing.
£400 is a bit inflated, but not by much if you look around at other brands (outside of cycling) and what they offer. Plus the detailing looks immaculate.
As much as I hate Rapha's pomp and hype, it strikes me that a lot of people don't really know how much things cost. If you don't want to spend the money then stay smug and wear Endura.
FFS!
It's a premium designer product.
http://en.wikipedia.org/wiki/Pricing
Good summary.
http://store-uk.hugoboss.com/Outdoor-jacket-%27Cors-W%27/4021409261638,en_GB,pd.html?disableSizePreselection=true&cgid=21200#!i%3D38