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@Scoot
The spokecards were £5 and all of that money went to charity, Fox and a few other people were selling them.
I don't think it's bad that famous people come. They're just people who heard about the ride and wanted to do it, to discriminate against them for wanting to do the same things everyone else is a bit unfair. I doubt that Erin O'Connor was trying to raise her profile by doing it, she just wanted to have a laugh with her friends. The Made in Chelsea people also probably would have done it and been equally annoying whether they were on a reality tv show or not.