Bike porn

that is lovely

sexy!

Delayed reaction from Rik

The Boardman logo just isn't as nice.

I dont think thats the reason, well not the root of it anyway. I think its more due to the fact that boardman never had bikes in the "classic steel" era which people get lustfully nostalgic about.

The graphics of the other brands originate in a more "stylish" era. they also have italian-ness about them.

People like nostalgia. Thats the only thing separating the unlabelled stuff from taiwan, and the stuff with Merckx, cinelli or Colnago written on it.

Boardman was also not riding his own bikes in his heyday. He was rolling on a high-tech lotus. Now if he had teamed up with Lotus, to make a Collab brand of bikes. People would lust after them a lot more.

^ tosh

Cervelo weren't making bikes back then, neither were Storck, Litespeed, Specialized etc etc and people still lust after them now

The argument is a pointless one in any case - 99% of all contemporary bike manufacturer logotyepes are set in an italicised, heavy sans-serif typeface. They all look the same - you only have to look at what's happened to the Merckx logo - it's just another logotype in a sea of similar ones now. With Boardman, it's not to do with the graphics, it's do with how common they are and the damage the brand suffers from being associated exclusively with Halfords in the UK - and being relentlessly plugged on cheap ITV Tour coverage. That is all.

Don't think this ever got posted.

It's a ree. Not too sure about this one though:

this is what cycling is !!

such a win!

I imagine that tree talks with Sideshow Bob's voice.

Sorry...just moving a mirror through here....don't mind me....I'll be out of the way in a second....as you were...

Great post

^ tosh
Cervelo weren't making bikes back then, neither were Storck, Litespeed, Specialized etc etc and people still lust after them now

Boardman are made by Merida, as are Specialized. Boardman seem pretty good value comparing 2012 bikes, Is the big 'S' really speccing Tiagra at a 1000 squids ?!

http://www.evanscycles.com/products/specialized/allez-elite-compact-2012-road-bike-ec030707

http://www.halfords.com/webapp/wcs/stores/servlet/product_storeId_10001_catalogId_10151_productId_789209langId-1_categoryId_165710#dtab

kelsey = bob.

kelsey = bob.

D'oh!

I'm not a Simpsons fan and his name hadn't come up in the recent news about the key voice talent, how was I to know?

great page

I'd buy a boardman, I don't care

Cor.

8D

Who gave Ed nuknow's login?

:D It's Roberto's Litespeed. The cat....

That cat is surreal...

The cat looks neither lite nor speedy.

There, added confetis.

Woah, much noicer.